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    The View From Here


    Works : 115
    Join date : 2012-08-18

    The View From Here

    Post by Revealer on August 23rd 2012, 6:11 am

    The View From Here

    The “triple threat,” as former Adventist Review editor William G. Johnsson nicknamed the KidsView team at its commencement, peered at a daunting task. It was up to them to plan, create, and execute a publication for kids. Kimberly Luste Maran, Merle Poirier, and Bonita Joiner Shields didn’t have a product name, any definite ideas on how it would look, what it would contain, which would be the targeted age group, or where they’d get the contents. And they had been working on the same staff for only a few months. With nerves fluttering and excitement flowing, the trio started that first spring 2002 meeting with prayer—then jumped into brainstorming their approach.

    The conversation with Johnsson was fresh in their minds. He had told them about a camp meeting request from a woman who had asked him to seriously consider creating a special publication unique for children. An editor’s elementary-age son had similarly been urging the idea. The idea had been stirring for years. Now, with the receipt of several donations for start-up, the staffing and timing seemed impeccable—the dream of creating a children’s paper could become a reality. Exuding confidence in his team, Johnsson left the trio with one reminder. “This publication is for kids,” he explained, “but it’s also important that it be by kids. Kids need to be at the heart of what we do; otherwise we won’t be successful.”

    Notepads sat in front of each team member. Soon those pads were filled with ideas on content, authors, age ranges, and local schools they could poll. Taking it as a requirement that children needed to be involved right from the start, the team devised a poll and set up meetings at six diverse area Adventist schools. Nothing was left to chance: the questionnaire had multiple-choice and open-ended questions that would be discussed during meetings at the schools—multiple meetings at some schools—all to occur before the end of the school year. Armed with question sheets, pencils, myriad sample magazines, and a full week’s schedule of appointments, the team headed out for their first stop.

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